10 Types of Email Marketing Campaigns to give a trial
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Since we are quietly developing our world into a digital environment, email marketing is one of the ways of reaching out to your audience. Email marketing does not only revolve around having a marketing audience, it also involves knowing the type of marketing campaigns you will send to them.
To excel in the digital marketing world through email marketing, you need to use the right email marketing campaigns and choose the ones that coincide with the marketing strategy you are using.
Keep reading this post to get the list of email marketing campaigns to increase your marketing results.
Types of Email Marketing Campaigns to try out this year
Here is a list of email marketing campaigns that you need to use in any email marketing strategy that you are using to elevate your results.
1) Welcome Email Marketing Campaign
When you have a new visitor in your home, the first thing you do is let him or her in, make the person feel at home and also introduce yourself and that is what a welcome email is all about.
A new customer describes you by the first impression you created when they joined your list of new subscribers. Welcome emails can set the ground for positive communication between you and your subscribers, so you need to make your first impression matter.
2) Promotional Email Marketing Campaign
To drive and boost sales, use a promotional email marketing campaign. Offer discounts to customers for large or bulk purchases, give a free product to them and set up your lists with better targeting and personalized offers.
3) Newsletter Email Marketing Campaign
Keep your subscribers informed on the company’s product, news, hot deals of the week and every other thing that they need to know about your company.
4) Re-engagement Email Marketing Campaign
If you have an inactive email subscriber, now is the time to bring them back using this Re-engagement campaign, ask them for feedback and offer incentives in order to ignite their interest in your business again.
5) Abandoned Cart Email Marketing Campaign
This is another way to make sales that are available to all e-commerce businesses, in your firm, some buyers left the items that they added to the cart and they didn’t complete payment.
Use this type of email marketing campaign to send reminders to them and by so doing, you are sure to recover lost sales.
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6) Event Invitation Email Marketing Campaign
Use this email marketing campaign to invite your subscribers to events, both local events, product launches or even a webinar and do not forget to include the event details and RSVP options for them to take action.
7) Post-purchase Email Marketing Campaign
A good post-purchase experience that you give to your customers can make them come for your product or services a second time. Let them rate your services, give them shipping updates (if it was an international business transaction), and request reviews and referrals.
A good post-purchase campaign is capable of getting your customer’s unrefined loyalty.
8) Educational Email Marketing Campaign
An educational email marketing campaign is another way to build trust. Teach your customers and subscribers the tricks and tips of your company’s product, the best way to buy and the best way to enjoy its features.
By giving them guides and tutorials, you make them build trust in your services and the products you offer.
9) Gift Email Marketing Campaign
This is one of the email marketing campaigns that is loved and appreciated by subscribers. When you offer gifts to your customers and subscribers for buying a product, it will encourage them and ignite their interest to make future purchases or repeat business transactions that they made.
This is another way to drive more sales.
10) Upsell and Cross-sell Email Marketing Campaign
When a customer makes a purchase, size that opportunity to advertise other products and services that are also offered by your company making them see the value it will add to the product that they just purchased.
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Here are some of the Benefits of using Email Marketing Campaigns
By using Email marketing campaigns, you tend to drive sales because subscriber’s interest in your brand is increased thereby making them go for your product and services. Statistic has shown that a greater number of people who make purchases online receive a commercial email
You won’t invest much
You won’t invest much of your fortune to use most email marketing tools for making email marketing campaigns in order to promote your product brand.
You increase awareness about a brand
By using the email marketing campaigns that are mentioned above, you increase the subscriber’s awareness about a particular product or brand.
Email Campaigns Alerts mobile users
You may not have an idea about this, but email marketing campaigns alert mobile users especially if you are using a promotional email marketing campaign.
You send the best email content that can captivate your subscribers
When you are using an email marketing campaign for your business, it lets you know what content to send to your subscribers because it enables you to sort them out according to location, interest, previous interaction/transaction made and any other factor. For a better business experience.
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Email Marketing Campaigns are tools used by businessmen for a better experience in the world of digital marketing. You make more sales and establish a better relationship between you and your subscribers while facilitating the growth and success of your company.
With this email marketing campaign, you can engage your customers, win back lost sales, make more sales, activate the interest of inactive customers and do lots more and you will be surprised at the speed of growth and success you are recording.