The Direct Marketing Association has reported that email marketing is an extremely cost-effective marketing strategy for small businesses, offering an average return on investment (ROI) of 4300% in the United States.

Email marketing is easy to manage, provides complete control, and allows direct customer communication. The email marketing software chosen is crucial, as it determines the campaign’s success by ensuring email deliverability and the inclusion of essential marketing features.

Without careful consideration, businesses may pay more for fewer features and lower deliverability rates, resulting in significant financial losses.

Constant Contact is a rapidly expanding email marketing service considered one of the world’s largest. It is known for being user-friendly and easy for beginners to navigate.

Managing email lists, contacts, templates, and marketing calendars with Constant Contact is simple. Furthermore, users get unlimited emails, social media sharing tools, access to a free image library, list segmentation, Facebook ads integration, and a Shopify integration to empower eCommerce stores.

Email Plus accounts offer even more powerful features such as email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing. This allows users to send targeted emails that maximize their open rates.

Constant Contact is recognized for its exceptional customer support, which includes live chat, phone calls, email, community support, and an extensive library of helpful resources. In addition to online training, they offer in-person live seminars throughout the United States to help small business owners quickly learn the basics of email marketing.

Constant Contact is the best email marketing service for small businesses and startups due to its ease of use, customer support, and powerful features. They offer a 60-day free trial with no credit card required, and their pricing starts at just $9.99 per month. WPBeginner users can use a special coupon code to receive 20% off.

SendinBlue is a software solution offering SMS and email marketing services for businesses. It is a rapidly growing email marketing platform in Europe with an easy-to-use interface and excellent tools for creating visually appealing and engaging emails. Even beginners with no experience in email marketing can use the platform’s simple drag-and-drop email editor.

In addition to its user-friendly interface, SendinBlue also includes marketing automation tools that allow businesses to send transactional emails, set up workflows for automatic follow-up emails, and segment users. The platform also uses AI algorithms to determine the best time to send bulk emails, ensuring optimal email deliverability.

SendinBlue offers a free email marketing plan with unlimited contacts, allowing users to send up to 300 emails daily. However, all emails sent using the free technique will bear SendinBlue’s branding. For those who require more features, the platform’s paid plans start at $25 per month for Lite. Users can also add SMS to their accounts, with pricing varying according to their sending requirements.

SendinBlue has recently improved its premium plan, adding more advanced features like a landing page builder, live chat, sales CRM, and Facebook ads integration. This means that users can now enjoy more value for the same price.

Finally, SendinBlue offers a separate SMTP bulk email marketing service that users can use to power automated or transactional emails from their WordPress site. While not necessary for email marketing campaigns, this feature is useful for those with large websites who want to send automatic real-time content-based emails.

HubSpot is a well-known software in the CRM and email marketing industry. They provide a free email marketing service with powerful automation features that can help grow your business. The email builder is easy to use and customizable, with various templates.

HubSpot’s native integration with their CRM allows personalized emails to be sent to each subscriber based on their device type, country, list membership, or any other custom information available. HubSpot’s email marketing service offers enterprise-level features such as send-time optimization, high email deliverability, A/B testing, performance analytics, marketing automation, and drip campaigns.

HubSpot is a popular choice among small, medium, and enterprise customers due to its all-in-one marketing platform, including email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.

Hubspot Email Marketing offers a free plan that includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools. The free version allows for sending 2,000 emails and unlimited subscriber storage. Custom signup and popup forms can be created, landing pages can be built, and online ads can be managed and tracked. Their paid plans start at $45/month for more advanced capabilities.

Omnisend is an omnichannel marketing automation solution that offers powerful SMS and email marketing services to eCommerce businesses. They provide a free email marketing plan that is very generous, as it includes all the essential features such as pre-built automation workflows, A/B testing, subscriber segmentation, performance reports, and SMS + web push notifications.

Unlike most other free email marketing plans with restrictions, Omnisend’s free program offers almost everything. However, you must upgrade to their paid plans as your contact list grows. Omnisend integrates with popular eCommerce platforms like Shopify, BigCommerce, and WooCommerce, as well as hundreds of other business tools like help desk services and lives chat software.

One of Omnisend’s best features is its pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. These include welcome email series, cart abandonment emails, and cross-sell emails. Their user-friendly email builder comes with a wide selection of customizable email templates to create beautiful, on-brand campaigns.

Moreover, Omnisend’s powerful targeting and segmentation features allow personalized emails to be sent to subscribers. Omnisend’s free email marketing plan will enable you to contact up to 250 subscribers, and their paid plans start at $16 monthly.

AWeber is a well-established and widely-used email marketing service provider that offers a variety of tools for small and medium-sized businesses to manage their email marketing efforts. It’s easy to start with AWeber, as it integrates seamlessly with most platforms, including WordPress.

You can refer to our comprehensive guide for step-by-step instructions on how to connect AWeber to WordPress.With AWeber, you can access a range of pre-designed HTML email templates, list management, autoresponders, A/B testing, and detailed email tracking and analytics.

Additionally, AWeber offers powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.AWeber provides various support options, including live chat, phone support, email support, live webinars, and an extensive library of how-to guides and tutorials.

AWeber offers a free plan for up to 500 subscribers, but their pricing starts at $19/month afterwards. You can also use their quarterly or annual goals to save even more.

Moosend is an email marketing service that caters to small businesses at an affordable price. It provides a range of powerful marketing automation features, email list-building tools, and landing pages. You can choose from dozens of pre-made email templates or customize your own to match your brand.

One of the best things about Moosend is that all plans come with marketing automation features. You can personalize your subscriber journey by using their automation workflow designer. Moosend offers detailed email analytics that shows important metrics such as email opens, clicks, bounces, product views, purchases, custom event tracking, and even predicted demographics data.

Their plans also include powerful conversion optimization features such as A/B testing, email heatmap analytics, countdown timers, conditional content, AI-engine for product recommendations, popup forms, floating bars, newsletter signup subscription forms, and more.

Moosend offers a 30-day free trial with unlimited emails and no credit card required. After that, their pricing starts at $9 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and other features.

conclusion