1. Instagram Filters
2. Video posts
To effectively engage your audience and prevent them from clicking away, creating an attention-grabbing opening in your video is crucial. The initial few seconds capture people’s interest and keep them hooked. Moreover, utilizing videos is an excellent opportunity to educate your audience about your business, its offerings, and unique value propositions.
3. Instagram Stories
4. Instagram Stories video
Video content within Instagram Stories is a powerful tool for captivating and engaging your audience, boosting brand recognition, and directing traffic to your website. Given the limited duration of Stories videos, which is only 15 seconds, creating short and attention-grabbing clips is crucial.
In 2018, Instagram introduced a solution to this time constraint by enabling videos to seamlessly transition into the next clip after the initial 15 seconds, expanding the possibilities for utilizing this feature. Take advantage of it to share enjoyable and promotional content that aligns with your brand’s personality and visual style.