How To Run Instagram Ads – 8 Easy Processes On How To Run Instagram Ads

Although Instagram has been in use for a while, a lot of people still don’t know how to run Instagram ads for their business.

Social media has become a powerful tool to gain an audience and display one’s work but many still do not know how to fully utilize this app. As am entrepreneur, Instagram ads can give you the kind of audience you need to expand and grow

As important as this is, very few know how to run ads on Instagram, this is why we will look into how to run ads on Instagram. If this is something you’re interested in, read on.

How To Run Ads On Instagram

Leverage Instagram’s lead generation tools to launch and track advertisements. Launching an Instagram leads ad does not require any technical expertise. Here is a step-by-step process to creating Instagram ads and they include the following:

1. Open A Business Account
2. Set up Your Ad Campaign
3. Define Your Instagram Leads Ad Campaign Objectives
4. Establish The Target Audience
5. Choose The Ad Placement
6. Choose Your Ad Schedule And Budget
7. Call To Action And Ad Launch
8. Monitor Your Ad Performance

Let’s get started.

1. Open A Business Account

Instagram only allows ads to run on business accounts. If you do not have a business account, download the Instagram app on your phone. Create an account by following the prompts.

You can convert your account to a business account to access greater advertising capabilities. Here is how to convert your account to a business profile.

• Go to settings. Navigate to Account type and tools.
• Select “Switch to professional account” and click continue.
• Choose your business category and tap next. Select “Business.” Choose the category that best describes your business.

2. Set Up Your Ad Campaign

• • Go to your profile and choose a post or reel you want to promote Click “Boost.”
  • You can also click on “Professional Settings,” tap on “Ads Tools”.

• Select the post you want to boost.
• Choose your preferred option for linking your Ad Account to Facebook.

3. Define Your Instagram Leads Ad Campaign Objectives

Choose your preferred campaign goals from the options automated by the Instagram lead generation ads tool. It could be traffic, engagement, sales, promotions, or leads.

4. Establish The Target Audience

Customize the age group for your target audience to help you reach the right audience.

5. Choose The Ad Placement

The ad generator gives you two options – the “Advantage+ Placements” and “Manual Placements.” If you choose the former, Meta places your ad where they are likely to perform best. The latter allows you to control where your ad places on the platform.

6. Choose Your Ad Schedule And Budget

Choose the time when you want your ad to run. Go for the period your target audience is most active on the platform.

Determine the campaign duration by selecting the number of days the ad will run.

Under budget, select the daily or lifetime cost option depending on your payment ability and ad campaign use frequency.

7. Call To Action And Ad Launch

Instagram allows you to advertise a reel, carousel, photo slide, or image. Choose your call to action. Do you want users to message or WhatsApp you, like and comment on your post, or click on your link? Select your preferred option and launch the Ad.

8. Monitor Your Ad Performance

If you want to track performace that can be done with Instagram in-built analytics tool for tracking your ad campaigns’ key performance metrics.

You can monitor the Instagram lead ads reach, engagement rate, conversions, and clickthrough rates and adjust the campaign parameters to reach your goal.

Click on the boosted post for insights on ad performance.

You can also make adjustments to your ad campaign

• Tap on the “Professional Board” on your profile.
• Click on “Ad Tools.”
• Tap on view insights on the ad you want to edit.
• Select Budget and Duration and adjust the two according to your ad performance.
• Click save and update.

Conclusion 

Social media can be of great benefit to your business once you’ve learnt how to utilize it for your business.

Instagram ads has been proven to be one of the best ways to generate traffic to your page. So, why not try it out.