Most companies are aware of the value of using social media. Sadly, most disregard the importance of engagement.
Today, it’s critical to understand that social media and digital marketing go hand in hand. This platform is far from static, so even if something worked in 2019, it might not work the same way in 2020.
Social media adoption has surpassed the anticipated 2.82 billion users for 2019 with over 3.4 billion active users worldwide.
A new trend is impacting the audience base, even though this is a blatant indication that brands can reach a larger audience than before. People are now deleting their profiles to practice a digital detox.
In contrast to the past, where users would favour one platform over another, this trend involves using social media platforms infrequently or never at all. So, given all of this, how can engagement be increased?
5 Effective Ways Of Boosting Engagement Rates On Social Media In 2023
They are as follows:
1. Create social media communities
How brands engage with their audience on social media is a significant and valuable experience. Posting helpful content is important to maintain your social media presence, but cultivating interactions with your audience is just as crucial.
Expanding your reach and increasing conversions should be the ultimate goals of your online presence. Create content that sparks debate and fosters a sense of community if you want to increase engagement.
Implementing this will keep your audience interested and draw in new leads and customers because it gives your brand a personalized touch.
2. Word of mouth and influencer marketing
Social media communities help your brand with word-of-mouth advertising is one of the major advantages of using them.
In general, these communities allow you to communicate with the supporters of your brand and obtain their open opinions and experiences regarding your services or goods via social media.
According to Influencer Marketing Hub, influencers give brands relatively high exposure from promotional activities other than paid advertising. However, more than 61% of consumers today prefer recommendations from friends or family to celebrity endorsements.
Therefore, focus on your followers rather than high-end influencers and identify the nano- or micro-influencers, hiring them as brand ambassadors. Let them share content and interact with other followers to ensure that interest in your brand is at an all-time high.
3. Leverage alternative platforms
The main B2B marketing platforms have been Facebook, Instagram, Twitter, and LinkedIn. However, users are losing interest in these platforms, so brands must put forth much effort to achieve excellent organic reach and engagement levels.
The total number of users on a platform like Twitter has decreased despite an increase in subscribers. The number of users on Facebook has also drastically decreased, especially among younger demographics. Although not the best for B2B or B2C marketing, platforms like TikTok can be a great alternative for brands looking to reach a younger target audience.
Additionally, Pinterest can be used by businesses looking to boost e-commerce sales on social media platforms.
In contrast to 55% of users on other platforms, Business Pinterest reports that over 75% of users claim to be extremely interested in the new products on the platform.
Utilizing these alternative social media platforms allows you to reach audiences not actively using other well-known platforms. Furthermore, establishing an online presence is a different platform that will produce better results and increase engagement.
4. Customer service is key
Over the past year, over 28% of clients have used social media to communicate with a company.
Additionally, over 30% of consumers claim this is the most convenient contact method and an excellent way to get round-the-clock service. This means that the customer service your brand offers is evident online.
Consumers will be looking at how you tackle complaints, your brand’s online reviews, and so on. Ensuring you have a reliable customer care service can upturn customer activism by as much as 25%, which ultimately provides you with loyal customers.
5. Leverage the story feature
Several other social media platforms added the story feature after Snapchat was first introduced. This is due to the stories’ preference for immediate visual consumption over feed-based sharing.
These days, businesses, as well as consumers, use this feature. Over 64% of marketers, according to Hootsuite, have already incorporated stories into their digital marketing strategies or plan to do so in the near future. It’s no secret that platforms change and that new ones are created every day.
Additionally, these factors affect how your target audience interacts with and uses your marketing plan or social media channels.
To maximize your social media engagement rates, it’s more important than ever to ensure you stay updated with social media trends.
Importance Of Boosting Engagement Rates On Social Media
The importance of boosting engagement rates on social media can be summarized as follows:
- Increases brand visibility: A higher engagement rate means that your content is being shared and seen by a wider audience, leading to increased brand visibility and recognition.
- Builds brand loyalty: Engaging with your followers and responding to their comments and feedback can help build a strong community of loyal brand advocates.
- Improves customer relationships: Engaging with your customers on social media can help you understand their needs and preferences, which can improve the overall customer experience.
- Increases website traffic: Social media engagement can drive traffic to your website, leading to increased conversions and sales.
- Improves search engine optimization (SEO): Increased social media engagement can improve your website’s search engine ranking, making it easier for potential customers to find you online.
- Provides valuable insights: Engagement metrics, such as likes, comments, and shares, can provide valuable insights into what type of content resonates with your target audience.
Overall, boosting engagement rates on social media is crucial for building a strong and loyal following, improving customer relationships, increasing brand visibility, and driving conversions.