How To Increase Website Traffic – 10 Proven Ways To Increase Website Traffic
Table of Contents
Traffic refers to the number of visitors and amount of data transmitted and received by a website. On the internet, traffic refers to the number of visitors visiting a website or the amount of data being sent and received by a website or a network.
The term “traffic” is often used to describe the volume of visitors to a website and the amount of data transmitted and received over a network.
It is a crucial metric for website owners and network administrators, as it can indicate the popularity of a website and its success in attracting visitors.
The more traffic a website receives, the higher the potential for generating leads, sales, and other business outcomes.
Every second, Google handles more than 40,000 search queries. The number of searches can actually be seen growing in real time. Many companies struggle to think of fresh, creative ways to boost website traffic. Online, there is a lot of false information about how to increase traffic, which can lead to repeating the same unsuccessful tactics over and over again. But that’s not you. Being an astute marketer, you want to get the most out of your website. And you’re in the right spot.
What Does Increased Traffic Do To A Website
Increased traffic to a website can bring several benefits, including:
- Increased visibility and brand recognition: More visitors to your site means more people are aware of your brand and what you offer.
- Improved search engine ranking: A higher volume of traffic can signal to search engines that your site is a valuable source of information, leading to an improvement in search engine rankings.
- Increased leads and sales: Increased traffic means more potential customers visiting your site, increasing the chances of generating leads and making sales.
- Better website engagement: With more visitors, you can measure and improve the engagement on your site, such as time spent on your site, pages viewed, and click-through rates.
- Increased customer insights: Analytics tools can provide valuable insights into your visitors’ behaviors, allowing you to better understand your target audience and make informed decisions.
Overall, increased traffic to a website can have a significant impact on a business, driving growth and increasing its online presence.
10 Proven Ways To Increase Traffic To Your Website.
The following are 10 proven ways to increase traffic to your site:
1. Think About SEO
The secret to getting people to visit your website is search engine optimization (SEO). The single most important factor in determining where your website appears in the SERPs may be on-page SEO (search engine results pages).
The more prominent you are on the SERP, the more likely it is that Google users will click through to your website. Make sure that the title, h1 or header, meta description, alt-text, and URL are all keyword-rich and targeted to the page’s user intent.
Your site’s actual content plays a big role in how you’ll rank in the SERPs. Include relevant keywords consistently in your content.
Instead of being overused to the point where they distract the reader or take away from the main idea, keywords should be used naturally. (Remember that quality content always wins over keyword density.)
Pro Tip: You can use tools like Moz, Ahrefs, and SEMrush to conduct keyword research.
These websites provide a wealth of useful data to help with keyword strategies, such as the keywords that rival businesses are using, the frequency of keyword searches, the cost of keywords for pay-per-click advertisements, related keywords, and much more.
Another choice is to work with an SEO agency, as they can provide insightful analysis and conduct audits to find potential problems preventing your website from appearing in SERPs.
2. Create Awesome Content
Awesome (relevant, substantial, juicy) content not only helps you rank higher in the SERPs but it also helps keep visitors on your site longer.
Because of this, posting any old content is insufficient; you also need to produce content that stands out from the crowd.
Investigate what makes your business special and why you excel at satisfying your clients’ needs to achieve this.
Pro Tip: Video is being used more frequently by brands to provide insights into who they are and what they do best, particularly B2B businesses.
By including video on your landing page and embedding it in blog posts, you can increase your website’s visibility on Google and get more people to stay on it.
Your content should be available to offer the specific, comprehensive, and accurate answers that people use Google to find.
In actuality, websites with blog content produce 434% more pages that are indexed by search engines than those without.
Additionally, websites with more than 16 posts per month get almost 3.5 times as much traffic as those with 0 to 4 articles per month.
The bottom line is that your website traffic should increase if you give your content some thought, post frequently, and learn what your audience wants to read.
3. Refresh Outdated Content
Hey, we’re already working on that! One of our most-read blog posts was originally published in 2019, and it was then updated in 2019. But over the past three years, a lot has changed (like a lot).
Therefore, we decided it was time to update with some new advice. Updated content is appreciated by your readers and favoured by Google and its ever-evolving algorithm.
You don’t have to limit your content refresh to blog posts. Consider transforming blog posts into infographics or even explainer videos.
4. Get Social
An adult uses social media for 147 minutes on average each day. Businesses with the right strategies can increase brand awareness, affinity, and loyalty among this captive (though distracted) audience. Of course, this will also increase website traffic.
Being authentic on social media is key. It can be alluring to follow every fad and trend, but astute scrollers aren’t fooled and aren’t impressed. It’s not for you if it doesn’t go with your brand or if it doesn’t reflect who you are.
Here are a few social ideas to get you started:
- Post content (blogs, e-books, white papers, infographics, videos, etc.) across your social media platforms.
- Engage with followers by replying, retweeting and tagging them in relevant content.
- Use hashtags that represent your brand.
- Video is a great way to entice scrollers to stop and hear what you have to say. Go live or share short, authentically awesome videos that add value (even if it’s just entertainment value).
- Be sure to include a call to action on informative and educational posts that push readers back to your content-rich site.
5. Use Advertising to Increase Web Traffic
6. Send Email Newsletters People Will Open – and Read
Email is a one-on-one conversation, unlike social media, which sometimes feels like shouting from a stage in the middle of a crowd. Personal information is involved.
Automation has undoubtedly made it simpler to send emails in bulk. Still, features like customization and audience segmentation allow you to cater to the unique requirements and problems of your target market.
One of the best ways to boost website traffic and achieve the highest return on investment (ROI) among all marketing strategies is by promoting content through email newsletters.
Keep Reading: How to Create a Newsletter That Connects With Your Audience (and That They’ll Actually Read)
Here are a few email marketing best practices:
- Include enticing information from the content in the subject line and in the body of the email.
- Insert a link or button that subscribers can click to read more of the content.
- Make sure emails are mobile-friendly. Links should be easy to see, since 46% of all email opens are done on mobile devices.
- Employ personalization tactics by including the name of the subscriber.
- Make the email visually appealing with the use of well-designed templates.
- Conduct A/B testing to see which versions of emails receive more opens and clicks.
7. Give Away the Good Stuff
Giving potential customers something helpful is a fantastic way to increase traffic. For instance, we produced a free-to-download editorial calendar template.
We wanted to provide marketers with a tool to make content creation and posting simpler.
You can increase your profits and generate new leads by posting gated content/tools (providing the content and tools in exchange for the user’s contact information).
Promoting the information or tools on relevant LinkedIn Groups or forums where businesspeople congregate is another way to boost website traffic.
8. Write Guest Posts
It’s efficient to guest post on other websites to build backlinks, increase referral traffic, and improve SERP rankings.
When pitching, you should always conduct a thorough search of websites in your sector.
Please make sure a website’s content is of a high caliber, then check its domain authority and review its guest posting policies. Ask the outlet if they’ll share the post on social media and mention you there as well.
9. Help a Reporter Out
Being an authority in your field, you are a highly sought-after source for journalists. Journalists can find you if you register as a source on websites like HARO and Qwoted and write articles about your area of expertise.
Getting quoted in specialized publications and major news sources positions you as the authority in your field and generates interest in your company (thus, your website).
10. Exchange Backlinks
Backlinking has a lot of advantages for your company. Among them are improved visibility and SERP ranking.
According to a study, the top search results on Google had 3.8 times more backlinks than the results at positions Nos. 2 through No. 10. Although backlinks can be obtained through directory listings, the best way to begin obtaining backlinks is to create excellent, evergreen content that benefits your niche market.
Then, get in touch with others in the sector and request their input. By offering to include one of their links to your post, you can propose a mutually advantageous backlink exchange to provide an additional incentive.
We carried that out for one of our clients, Rainbow Muffler & Brake. The Essential Road Trip Checklist for Your Car is the blog post we wrote for them.
Then, using Pitchbox to locate pertinent websites, we contacted those websites to see if they would consider promoting our post.
The website WheelScene agreed to a backlink and social media post exchange, which led to a 23,245% increase in views! Businesses can score big if they find the right partner for their backlink exchange.