Easter is a fantastic season and a great opportunity to bring joy to your customers, sell many products and increase customer satisfaction and loyalty simultaneously.
What better way to make the season better than to make many sales online? But how can that be done, you may wonder? In this article, we’ll discuss how to boost your e-commerce sales this easter season.
How To Boost Your Ecommerce Sales This Easter Season
These tips below will give you practical advice and examples of how you can boost your ecommerce sales this easter.
1. Host An Easter Contest On Social Media
A surefire way to increase sales over Easter is by holding a social media contest or giveaway. A gift card to your store or a free product could be awarded to the winner after you ask your customers to share a photo of their Easter decorations on Instagram. It’ll be a hit, I assure you.
Hosting a scavenger or Easter egg hunt on your website is another fantastically fun idea. Customers enjoy themselves while looking for deals and other prizes, and you get to increase your sales.
By using these tactics, you can make your customers feel festive and engaged, enticing them to buy from you and ultimately boosting your sales during the Easter season.
2. Create Your Own Easter Hashtag
Using your Easter hashtag on social media during the holiday season can significantly increase e-commerce sales. Planning a social media campaign across various channels, including Instagram, Twitter, and Facebook, can accomplish this.
Businesses can foster community and inspire customers to share their product experiences by creating creative and memorable hashtags. Businesses can also guarantee that most people see their content by scheduling posts for the right times.
Businesses can improve the likelihood of their content being seen and shared by posting when users are most active on social media, like the evening or weekend. It is more effective for businesses to schedule posts in advance and monitor their performance by using social media management tools.
Here are some Easter-spirited hashtags to get your creativity rolling:
3. Launch Email Marketing Campaigns
Launching an email marketing campaign with an Easter theme during the holiday season is a great way to increase your ecommerce sales. But let’s face it; it can be not easy to stand out from the crowd of emails that fill in boxes. That is why it’s important to create a compelling subject line.
To get their attention, try a headline like “Hop into Savings with Our Easter Sale” or “Egg-cellent Deals for Easter.” Find more springtime email campaign ideas here. Adding visuals with an Easter theme, such as Easter bunnies or eggs, can make your email appear festive and interesting.
To make it simple for them to make a purchase, you should also include a clear call-to-action, such as “Shop Now” or “Take Advantage of Our Easter Deals.” Sending your email a few days before Easter will ensure that the largest audience reads it. Timing is also very important.
And don’t forget to use email outreach platforms to track the effectiveness of your campaign so you can make any necessary adjustments. You can even use Easter-themed popups inside of Omnisend to get your visitors’ phone numbers and email addresses:
4. Use Remarketing To Boost Sales
Remarketing can be a useful strategy for increasing e-commerce sales over the Easter weekend. Targeting customers who have previously visited your website or interacted with your brand in some way is known as remarketing.
Due to the fact that those visitors have already expressed some interest, it is an effective marketing strategy. By using remarketing, you can show relevant ads to website visitors when they conduct a Google product search.
Utilizing display remarketing ads on social media sites like Facebook and Instagram is an additional remarketing method.
You should create a unique Easter-themed set of advertisements for each channel to target customers who have recently visited their website. You can also use email remarketing to target clients who have already shown interest in your brand.
You can raise the likelihood that these customers will visit the website again and make a purchase by sending them customized Easter-themed emails with special offers or promotions. Using these remarketing techniques can help you increase e-commerce sales during the Easter season.
5. Create A Sense Of Urgency
Creating a sense of urgency during your Easter campaigns can be a highly effective way to increase ecommerce sales. One way to accomplish this is to utilise limited-time offers and flash sales, which can entice customers to purchase before the deal expires.
Another strategy is to draw attention to the limited supply of some products, which encourages buyers to act quickly before the stock runs out.
You could also use countdown timers on your website to indicate how much time is left for the sale or offer. It’s crucial to remind your customers that these deals are only available for a short period of time, so they must act quickly to benefit from them.
Additionally, you can use email, social media, or text message campaigns to instil a sense of urgency by notifying customers that a particular promotion is only valid temporarily.
This will prompt them to take action to benefit from the offer. You can integrate a UCaaS system, which unifies various communication channels into one interface, to prevent misunderstandings caused by using too many communication channels.
6. Be Clever About Offering Special Discounts
The most widely used sales event strategy is to offer exclusive discounts. Using a clever approach can be a great way to increase e-commerce sales over the Easter weekend. Businesses can get creative and offer targeted discounts that will appeal to particular customer groups rather than just providing a general discount on all products.
To draw new customers to your store, you might, for instance, give first-time buyers a special discount. Offering discounts on particular product categories in high demand during the Easter season is another clever move that will help you boost sales in those areas.
Additionally, businesses can engender exclusivity by limiting discounts to those who have signed up for their email list or are participants in their loyalty program. This will make customers feel special and motivate them to make a purchase.
To boost sales and decrease the inventory on the shelf, businesses can offer bundle deals that let customers buy multiple items at a discounted price.
7. Bundle Products As Special Gifts
Why not group a few similar products together rather than just selling them separately? Customers receive a comprehensive solution, and you benefit from increased sales. For instance, if you own a bakery, you could package various Easter-themed cookies, cakes, or pies.
This would be popular with customers looking to host Easter parties or buy gifts. If you own a clothing store, assemble accessories or clothing with an Easter theme for a full outfit. You can also convey a sense of exclusivity by providing limited edition bundle deals with rare or exclusive products.
A great way to boost sales and please customers is to offer themed bundles, such as an Easter basket containing chocolate bunnies, Easter eggs, or toys with an Easter theme. Additionally, you may be able to reduce your inventory by bundling products and selling them at a discount. Try it; it’s a fantastic way to increase your online sales during Easter.
8. Surprise Customers With A Gift At Checkout
Customers love receiving extras, so pleasantly surprising them with a gift at the register can significantly impact them. It could be something small, like a package of Easter-themed stickers or a chocolate egg, or something bigger, like a coupon for their subsequent purchase.
Making it unexpected and improving the customer experience are the keys. It’s a fantastic way to express gratitude and foster a sense of loyalty among clients. This is a great opportunity to cross-sell or upsell, as shown in the following example: Offering a random gift to a certain number of customers is another excellent way to go about it.
It could be a way to express gratitude for them choosing your business or for being a dependable client. You can choose a random group of clients and give them a gift; this will make them feel special and valued and will also make the other clients curious about their chances of receiving a gift the following time.
A small gesture that can go a long way is to surprise your customers with a gift at the checkout. They’ll be more inclined to visit your store again and tell their friends and family about it.
9. Add A Thank You Note Or A Letter
A cute way to express your gratitude to your customers during the Easter holiday is to include a brief thank-you note with the package. The customers feel valued, and it also gives them a sense of the culture and values of your company.
It’s a small gesture that can have a big impact. By handwriting it, or even better, by including the customer’s name and order information, you can personalize the thank-you note or letter and make it seem more sincere.
In the thank you note, you can write something like:
We wanted to take a moment to thank you for your recent purchase with us. We’re hopping you have an egg-cellent Easter with our products.
We’re sending you a little Easter surprise, a chocolate Easter bunny as a token of our appreciation. Our bunnies are cute but not as cute as you! 😊
Thank you again for your support,
This note shows appreciation, it includes a call to action for feedback and it leaves the door open for future business.
This can really go a long way. It makes the customers feel valued and appreciated and helps build customer loyalty, ultimately boosting your ecommerce sales during the Easter holiday season.
Key Takeaways For Easter Sales Tips To Boost Ecommerce Sales
You can increase your sales throughout the Easter season in various ways. Here is a quick summary of the most important advice you can use this year. First off, announcing an Easter giveaway is a fantastic way to pique customers’ interest in your goods.
You could provide a free gift with a purchase that is related to Easter. Think of holiday decorations, Easter cookie cutters, or chocolate Easter bunnies. Hosting an Easter contest on social media is an additional concept.
Customers could submit pictures of their Easter decorations, and you could choose a winner to get a gift card or a free item as the prize. By creating your own Easter hashtag, you can harness the power of social media to foster a festive atmosphere.
Customers may be inspired to share their experiences using your products due to the sense of community this fosters. Last but not least, using remarketing to target customers and show them pertinent ads is a great way to win back lost clients and boost sales.
That’s all there is to it; give these tactics a shot, and you’ll be well on your way to a prosperous Easter shopping season.